Every year, nearly 40,000 people leave home and never make it back. They’re killed in crashes on streets we all share. Behind that number are parents, children, friends—lives lost in an instant, families shattered forever.
For years, cities across the country have adopted “Vision Zero” plans, promising to end traffic deaths. Yet each year, the numbers barely budge.
We believe today’s approaches to traffic safety are broken. Over the last 5 years, the government has spent close to $35bn on the 3 “E’s”: Engineering, Education, and Enforcement.
Over the past five years, governments have spent more than $35 billion on the “Three E’s” of traffic safety:
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Engineering: Projects like road diets and roundabouts cost millions and take years to finish.
Education: Awareness campaigns may look good on billboards, but their impact is nearly impossible to track.
Enforcement: When done right, enforcement works—but it’s dwindled due to staffing shortages and rightful concerns around bias and escalation.
And the biggest gap of all? We’ve never had the tools to actually see what’s happening on our roads. How can we fix a problem we can’t even measure?
The result: Tragedies continue. Streets become memorials. And too many futures are taken before they’ve had the chance to unfold.
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